Share of Voice Goal

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Started ‎03-12-2015 by
Modified ‎08-02-2016 by

Share of Voice Goal

by Community Manager on ‎03-12-2015 07:50 AM - edited on ‎08-02-2016 08:26 AM by Ooyalan (556 Views)

Share of Voice (SOV) means that the ads will run on a pre-defined percentile of their targeted content.

A goal that is booked on 50% Share of Voice on 'sport' means that the ads will appear every second time a viewer watches an item tagged with "sport".