on 03-12-201507:46 AM - edited on 10-27-201605:03 AM by iresetina
VAST (Video Ad Serving Template), a universal XML schema for serving ads to digital video players developed by the IAB. It is the standard for communication between ad servers and video players. Being VAST compliant facilitates publishers to plug in 3rd party ads from VAST compliant video ad networks and other ad sources..
Ooyala Pulse and the Pulse Ad Player plugin automatically keep you, as a publisher, up to date with VAST.