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Release Notes - 1/15/2015 - CPM Pricing, Price Floor Macro

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Started ‎03-13-2015 by
Modified ‎09-24-2015 by

Release Notes - 1/15/2015 - CPM Pricing, Price Floor Macro

by Community Manager ‎03-13-2015 09:28 AM - edited ‎09-24-2015 10:42 AM (663 Views)

Product
posted this on Jan 12, 16:43

 

 

NEW CPM Pricing in Ooyala Pulse

 

Released 2015/01/15

Clients have for a long time been able to add their total goal budgets in Pulse when adding a new campaign. To improve that feature even further and to make it easier for clients that mainly work with CPM figures, it is now possible to specify the CPM price of a specific goal. Clients that mainly work with CPM figures rather than total budgets, no longer have to manually multiply the number of impressions with the CPM to derive the total revenue. Instead you can now simply just add the CPM price directly in Pulse and get the total revenues calculated by default when pulling reports.

 

The feature is enabled for all Pulse accounts. For more information, see the step by step guide.

 

 

NEW Passback CPM macro in Ooyala Pulse & soft price floor in Ooyala Pulse SSP

 

Released 2015/01/15

Clients always want to get the best price for their impressions, to cater for that and to make it easier to optimise on yield, it is now possible to use the CPM of a lower priority direct campaign as a soft price floor in Pulse SSP by the use of a new Passback CPM macro. In other words, you can force Pulse SSP to raise the price floors to match the CPM of your direct campaigns in Pulse if they have a higher CPM, effectively maximizing your yield.


This feature is of value for clients using both Pulse for direct campaigns and Pulse SSP for real time trading. Read more on how to maximize yield between Pulse and Pulse SSP.

 

IMPROVED Share of Voice defaults to 100%

 

Released 2015/01/15

When creating Share of Voice goals in Pulse, they previously defaulted to 0 percent, which meant that Pulse users often had to change it to another value (typically 100 percent) immediately after creation. To improve workflow, minimize the risk of making errors and speed up the process for ad ops, Share of Voice goals will from now on be default set to 100 percent. 
 

 

IMPROVED More spelling variations of clickTAG in the companion banner

 

template

Released 2015/01/15

Pulse users previously had to manually edit the clickTAG parameter of the companion banner template if they had a Flash banner that used a different spelling of clickTAG (typically "clickTag" or "clicktag"). To improve and streamline the workflow, we have now added the alternative spellings to the companion banner template. When creating a companion banner, the template code will be pre-populated in Pulse and no action will be required from Pulse users to be able to use it.

The template,for creation of a Flash companion banner, previously looked like this:

<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab" width="{zone.width}" height="{zone.height}" id="banner_{zone.name}">
   <param name="movie" value="{ad.banner}"/>
   <param name="allowScriptAccess" value="always"/>
   <param name="flashvars" value="clickTAG={urlenc(clickurl)}{durlenc(ad.linkurl)}"/>
   <embed src="{ad.banner}" width="{zone.width}" height="{zone.height}" name="banner_{zone.name}" flashvars="clickTAG={urlenc(clickurl)}{durlenc(ad.linkurl)}" type="application/x-shockwave-flash" allowscriptaccess="always" pluginspace="http://get.adobe.com/flashplayer/">
</object>


And below is the new and improved template:

<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab" width="{zone.width}" height="{zone.height}" id="banner_{zone.name}">   
	<param name="movie" value="{ad.banner}"/>   
	<param name="allowScriptAccess" value="always"/>   
	<param name="flashvars" value="clickTAG={urlenc(clickurl)}{durlenc(ad.linkurl)}&clickTag={urlenc(clickurl)}{durlenc(ad.linkurl)}&clicktag={urlenc(clickurl)}{durlenc(ad.linkurl)}"/>   
	<embed src="{ad.banner}" width="{zone.width}" height="{zone.height}" name="banner_{zone.name}" flashvars="clickTAG={urlenc(clickurl)}{durlenc(ad.linkurl)}&clickTag={urlenc(clickurl)}{durlenc(ad.linkurl)}&clicktag={urlenc(clickurl)}{durlenc(ad.linkurl)}" type="application/x-shockwave-flash" allowscriptaccess="always" pluginspace="http://get.adobe.com/flashplayer/">   </embed>
</object>