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Release Notes - 12/19/2014 - Brightcove Player Plugin, HTML5 SDK

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Started ‎03-13-2015 by
Modified ‎09-24-2015 by

Release Notes - 12/19/2014 - Brightcove Player Plugin, HTML5 SDK

by Community Manager ‎03-13-2015 09:27 AM - edited ‎09-24-2015 11:00 AM (610 Views)

posted this on September 30, 2014, 09:18



NEW Brightcove player plugin (Perform)


Released 2014/12/19

We have released a plugin for Brightcove's new HTML5 player that is used by their player experience management system Perform. The Brightcove player is a HTML5 first video player with lightweight fallback to Flash for legacy browsers, compared to the old Brightcove Smart player that was Flash first with HTML5 fallback for mobile phones. The integration documentation can be found here.

Note: The Brightcove player plugin is built on the Ooyala HTML5 SDK 1.x and not on the new HTML5 SDK 2.0.




Released 2014/12/19

HTML5 has been the main technology for mobile platforms for several years. It has also become the technology of choice for many emerging platforms, e.g. connected TVs. But what really is about to turn HTML5 into the true cross-platform solution it has always aspired to be, is that several major video players now are HTML5 first with a lightweight Flash fallback for legacy browsers. Therefore Ooyala have made major rewrites of the HTML5 SDK. In the Developer portal you can find documentation and API reference.

Feature summary:
1) Passbacks
If an ad source fails to deliver, Ooyala Pulse will send passback ad sources as a fallback, thus improving the probability of an ad being served. Passbacks does not only improve the fill-rate it also simplifies the work for yield managers who no longer need to focus on the relation between fill-rate and CPM, instead they can focus solely on price optimization.

2) Sessions
Ad decisions/ad sessions to be made with the whole content session in mind.
Enable/better use of features like:
* Brand clash protection
* Goal sequencing (Story telling)
* Frequency capping

3) Session extension
Enables ad sessions to be extended ad hoc, to handle:
* Unpredictable content lengths – live content
* Sales packages based on user behaviour – retargeting

Note: The HTML5 SDK 2.0 is not backwards compatible with the HTML5 SDK 1.x's API.