Innovid - Creative Specification

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Started ‎03-13-2015 by
Modified ‎08-09-2016 by

Innovid - Creative Specification

by Community Manager on ‎03-13-2015 10:14 AM - edited on ‎08-09-2016 01:37 AM by Ooyalan (713 Views)

Innovid’s flagship is the iRoll, which is essentially a pre-roll that introduces interactive elements, that is clickable areas on the ad which can take users through to specific promotions, interactive presentations, other ads etc.

Innovid also offer a range of iRoll apps, which make the iRoll fully social by utilizing: Twitter follow, YouTube sharing, coupon downloads, store locator, ticket purchase and many other features, all with the click of a button.



 iRoll in action. Samsung Galaxy tablet promo video with integrated, interactive “Try out”.


  • Contact Innovid on a complete specification of the format. Ooyala will serve the ad as a 3rd party ad from Innovid via the VAST and VPAID standards. Please supply an appropriate VAST URL.