11-11-2016 01:43 PM
Can someone please explain what video conversion rate is?
I think if we have a high video conversion rate people are clicking out of pre-roll before watching the actual video plays. Or is it the opposite. Anyway hope someone can help me out.
11-14-2016 02:26 AM
Thanks for your post. In Analytics IQ there are 2 types of conversion rate:
If you have a high video conversion rate, that means your viewers are actually watching the content after the pre-roll. For instance if there were 10 plays for a video, and 8 "start" events so 8 people actually watching the content, this means your conversion rate will be 8/10 so 80%. But if we only track 2 start events, this would mean that only 2 people actually watch the content so giving you a conversion rate of 20%.
Hope that helps, let us know any further questions.
Have a great day!
09-25-2018 10:11 PM
The way things are reaching out to people they will surely prefer watching the pre-roll so many sure to have things rolled out that way so you don't miss out the CTR.