If you don't find an answer, please click here to post your question.
Reply
Occasional Visitor
Posts: 1
Registered: ‎11-11-2016

What is Video Conversion really?!

Can someone please explain what video conversion rate is? 

 

I think if we have a high video conversion rate people are clicking out of pre-roll before watching the actual video plays. Or is it the opposite. Anyway hope someone can help me out. 

Highlighted
Ooyalan
Posts: 152
Registered: ‎06-18-2012

Re: What is Video Conversion really?!

Hello drubiowreg!

 

Thanks for your post. In Analytics IQ there are 2 types of conversion rate:

 

  • conversion rate, play: ratio of plays requested to display events. For instance, videos that are displayed on high traffic pages, but are not played, will have low conversion rates.
  • conversion rate, video: ratio of start events to plays requested events. The Video Conversion Rate is useful where you have some form of "bumpers" before the video starts or runs pre-roll ads to track the abandonment rate of consumers that quit before the requested video begins.

If you have a high video conversion rate, that means your viewers are actually watching the content after the pre-roll. For instance if there were 10 plays for a video, and 8 "start" events so 8 people actually watching the content, this means your conversion rate will be 8/10 so 80%. But if we only track 2 start events, this would mean that only 2 people actually watch the content so giving you a conversion rate of 20%.

 

Hope that helps, let us know any further questions.


Have a great day!

Azul

Please show your appreciation to others. If someone helps you, don't forget to give them Kudos by clicking the star button next to their post. If a post answers your question, please mark it as an "Accepted Solution."